How Exciting: WNBA Launches and LGBT Marketing Campaign

On May 21, 2014, WNBA President Laurel Richie announced WNBA Pride.  The association's new platform that is to celebrate inclusion, acceptance and equality for LGBT Pride.

This makes the WNBA the first professional sports league to specifically program and market towards the LGBT community.   They have partnered with COVERGIRL, GLAAD, ESPN and GLSEN; who share the same value concerning acceptance. 

WNBA teams will host Pride-themed games throughout June.  Teams will also participate in their local LGBT Pride festivals; which we all know are so many of in the summertime. And, they are specifically going to be "advertising with lesbian-targeted outlets."

The WNBA and their partners in the WNBA Pride campaign will be keeping us updated on their social media channels.

Schedule of Pride Themed Games